Consumers have regained control over their data with new online privacy bills like the GDPR. In recent years, lawmakers have moved to curb the power of large companies such as Google. Due to DuckDuckGo’s firm stance against data collection, it was able to soothe many of these fears. During this time, 62% of Americans were worried about companies collecting data from them. Still, it now receives about 3 billion monthly searches.įrom 2018 to 2020, DuckDuckGo doubled its search volume from 20 to 50 billion. This private search engine had a slow rise in popularity because of convenient giants such as Google. With targeted advertising, companies can exploit your personal data for their financial gain.įor this reason, many users are turning to DuckDuckGo. However, search engine data collection can also be highly intrusive, especially if you search for financial information, medical conditions, or other sensitive details. Here are some stated reasons for data collection: Depending on the privacy policy, you may be unable to protect your location information, IP address, cookies, and search history.Īlthough this lack of privacy might feel alarming for some, data collection is primarily used to enhance your online experience. Many people don’t realize that popular search engines (like Google) collect personal data from them. Unlike other search engines, DuckDuckGo claims that it doesn’t store users’ personal information: Let’s get started! What Is DuckDuckGo?ĭuckDuckGo is a search engine that was developed specifically for private online browsing. Then, we’ll list the main privacy features and concerns with using DuckDuckGo so that you can decide if it’s the right search engine for you.

This post will explain what DuckDuckGo is and how it compares to Google. However, Google can provide more accurate and relevant search results.

The search engine uses Content Security Policy (CSP) reports, smarter encryption, and privacy grades to help you navigate safely online. Using DuckDuckGo, you can search for content without worrying about data tracking. However, you may be wondering if it is an effective alternative for finding information online. Since Google’s search engine often extracts and stores user information for advertising purposes, many people are turning to DuckDuckGo. Currently, 46% of people feel unable to protect their personal data.

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